Substack — the platform I use to publish my monthly newsletter — has been introducing a range of different services lately, including a Chat option and now something called “Notes,” which is a bit like Twitter, minus the hellscape stuff.
(They also have an app which you can use to read newsletters, participate in chats, and now follow and read Notes. I guess an app was inevitable, but the whole “app” thing is just annoying to me. It’s another way to keep people in constrained ecosystems instead of allowing them the freedom of the entire internet. Whatever, I’m just old, I guess.)
I haven’t used Chat yet, and I’m not sure how I feel about Notes either, though I do welcome healthier alternatives to places like Twitter.
But that’s just the thing. Is Substack’s Notes going to be healthier for society, and for people individually? I suppose if Notes stays committed to Substack’s goal of being a place for quality writing, meaning they’ll avoid adding all the features that have made Twitter and Facebook and the rest of the major social media sites so damaging to our psyches, it’ll be fine. I guess. Maybe. Like I said, a healthier alternative to Twitter is generally a good thing.
But does being healthier than Twitter mean actually healthy and good? Twitter (and other social media sites) have business models that incentivize bad behaviors and content. No doubt about that. But even if they reformed their ways to be less toxic, does it really benefit society overall to have everybody jawing away on the internet, scrolling through feeds and threads and all the rest of it, commenting on other people’s posts, and generally spending huge chunks of time online consuming media?
I say this as someone who has spent a huge chunk of her life since her early twenties scrolling through feeds and threads and consuming media. I know the allure. I have found much worthwhile and beneficial content by scrolling through threads. I used to love the old Twitter when it was mostly me following a bunch of old movie fans and critics who wrote about arts and culture, and I learned a lot and met cool people.
But I can’t help feeling like we’re still trading away our attention and our time to activities that are not as enriching or as sustaining as other things. I’ve long been a fan of blogs, and I’m a fan of newsletters now, because these are usually longer and more sustained forms of communication. They’re more like reading the newspaper or a magazine. There might be a conversation in the comments section, and that’s great. But the comments are always there, at the bottom of the post, waiting to be discovered by any reader at any time now or in the future, and I can choose to engage with those comments or not based on my own time and attention. Both the blog post and the comments are in a fixed place within the internet ecosystem. They are there for me to discover weeks, months, or even years from now.
But social media sites — even better ones like Substack’s Notes — are still social media sites. They still operate on a FOMO (Fear of Missing Out) basis. The conversation is on-going, and if you don’t keep up with it everyday, and devote lots of time to scrolling and commenting (or maybe just lurking), then you will miss out on… well, on something. We all celebrate the “conversations” that happen on these sites, but a conversation happens in real-time; it’s a temporal experience.
(Yes, okay, I can always go back and read an old Twitter thread or whatever. I understand that. But to really optimize what Twitter, and now Notes, is all about, you need to join the conversation as it’s happening, not months from now. A comments section on a blog or newsletter is similar, but a good comments section becomes a text unto itself, and I can read through one without feeling a need to comment or participate. And also, due to the more permanent nature of newsletters and blogs, we understand that the conversation that might stretch for days, and even if I write a comment months later, someone might still read it because those posts are waiting in the archives for anyone to read at anytime. Social media sites, on the other hand, move too quickly, and they are meant to be interacted with on the daily, so going back to an old Twitter thread and leaving a reply is pretty pointless. No one’s going to see it. You might say no one’s going to see a comment on a year-old blog post, and perhaps in most cases that’s true, but I can tell you that many, MANY times I have stumbled upon someone’s blog from years ago, and I’ve read those comments, and many of them have been helpful. That really never happens with a social media site unless I already know the post and the thread I’m looking for.)
Anyway, I don’t want to be too Debbie Downer about Substack’s Notes platform, but I’m not ready to race over and give it my time and attention. It’s the new, flashy thing on the block and everyone appreciates Substack’s subscription-based business model, so we’re all eager to support this Notes thing too.
(And for the record, I think the subscription model is great, though I’m not sure how sustainable Substack’s version of it is in the long run, because there are many newsletters I read for free only because I can’t afford to pay $35 to $50 per year for twenty different newsletters. If Substack would let us lower the subscription fee to $5 per year for our newsletters, I’d probably become a paid subscriber to nearly all the free newsletters I get now. But with a yearly subscription being at minimum $30, it’s just impossible for me to give money to all the writers whose work I enjoy.)
But I avoid social media sites precisely because they are time-sucks for me. They’re the reading equivalent of sugar — tasty and fun, but not very filling — and when time and attention are limited, I don’t want to consume these empty calories. I want something substantial. There are times when a post and thread on Reddit are really great reading with useful information (these are usually the RPG/OSR posts, because people are there to share ideas), and there are times when someone on Twitter (and now Notes) will post a link to a great article. But you know what? I can post links to articles here on my blog too. And so can everyone else. We don’t need a social media app to share links to cool articles. So if Notes is just about sharing links, then why don’t we share links in our newsletters? I mean, many of us already do this!
I don’t see the benefit to Notes (for me personally), other than it’s a “nicer,” “safer” social media space. Again, that’s good, as far as it goes, but it’s not something I really need in my life. I know as a writer and indie publisher, I’m shooting myself in the foot AGAIN by not jumping on the discoverability/marketing bandwagon of social media, but I just can’t bring myself to spend my time doing something that leaves me so unsatisfied. I don’t begrudge anyone using Notes or Substack’s Chat or anything else, but it’s just not for me. I like my blogs and my newsletter and my early 2000s iteration of the internet. And yeah, okay, I like my RPG/OSR subreddits.
But I gotta be picky when it comes to my time and attention. The older I get, the more precious these things become. And Substack’s new features don’t interest me. I’m cool with writing and reading newsletters, and I don’t feel much need to join in the latest “thing.” Especially when that thing takes my attention away from the other things I already like.
I guess I did feel a need to get this rant off my chest, though. Sorry about that!
